SA国际传媒

As a major in Games and Interactive Media, you’ll study video games as a creative art form, a business, and a powerful medium for storytelling and engagement.

This is an interdisciplinary program. Your coursework draws on creative writing, psychology, communication, art, and kinesiology to help you understand how interactive media captures and holds attention. You’ll examine the philosophy of play, the design principles that drive player engagement, how media technologies shape experience, and the business structures behind game publishing and development. You’ll study and practice game storytelling, game journalism, and the emerging role of AI in interactive media production.

A key feature of this program is project-based learning and continuous portfolio development. From your first courses through your capstone, you’ll build a portfolio of original work 鈥� game designs, media projects, critical writing, and collaborative productions 鈥� demonstrating your skills to future employers and graduate programs. In an industry where what you’ve made matters more than where you studied, your portfolio is your most important credential.

This major can be paired with the new Artificial Intelligence minor for students who want to develop hands-on skills in AI-assisted design, content creation, and media production.

Your coursework will integrate all the things you love to do and think about:

• Discover the secrets that game companies use to keep you coming back for more play
• Study esports tournaments and artful casting of the competitions
• Critically examine how different genres of games鈥揜PG, FPS, MMORPG, platformers, adventure, puzzle, interactive narrative, and more鈥揳ppeal to different users
• Create and develop your own characters and levels
• Do collaborative projects that develop teamwork, which is a key skill in most professions, and especially in the game industry
• Apply industry-standard project management methods to collaborative game projects
• Explore the world of transmedia storytelling by studying non-game assets, such as books (concept art, walkthroughs with Easter eggs, game lore), music, voice acting, game-specific communities, game cons, and more
• Consider the business, ethical, psychological, and performance aspects of gaming and interactive media
• Use AI tools to accelerate game prototyping, narrative design, and media production 鈥� and learn to evaluate and refine AI-generated output critically
• Build and maintain a public portfolio on GitHub that grows across your time in the program
• Study how the game industry is being reshaped by AI adoption, studio restructuring, and changing employment models

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Why Choose This Degree?

A B.A. in Games and Interactive Media prepares you for careers in gaming and across the broader media and technology landscape:

• Game narrative design and interactive storytelling
• Community management and player engagement
• Game journalism, criticism, and content creation
• Esports casting, commentary, and event production
• Game marketing, publishing, and audience development
• AI-assisted media production and content design
• Social media strategy, digital marketing, and brand communication
• UX research and player experience analysis
• Graduate study in communication, interactive media, digital media, or game studies

聽The game industry is evolving rapidly, and many of our graduates work in adjacent fields where the skills they develop here 鈥� critical thinking about media, audience psychology, project management, storytelling, and AI fluency 鈥� give them a distinctive edge.

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Why Earn it at SA国际传媒?

At SA国际传媒, earning a B.A. in Games & Interactive Mediameans you鈥檒l have unique opportunities to:

• Personalize your major by selecting one of five tracks as your specialty:
• Game design and development
• Game storytelling
• Marketing communication
• Design
• Performance
  (As an option, you can replace a track with a full minor from another discipline.)
• Get career preparation in your internships, your capstone project, and your coursework
• Collaborate on team-based projects that mirror industry workflows, building skills employers actively seek
• Develop your skills through projects and simulations
• Play games as you learn about the principles of gameplay
• Publish original game writing, reviews, and criticism 鈥� students in this program have published collaborative work in campus media and are building public portfolios of their critical and creative output
• Work alongside equally driven and like-minded individuals who share your interests
• Develop professional communication skills 鈥� including presentation, pitching, and critique 鈥� that are essential for job interviews and collaborative workplaces
• Play for the esports team at SA国际传媒 if competitive gaming is also one of your interests
• Pair your major with the new Artificial Intelligence minor to gain hands-on experience with AI tools that are transforming the game and media industries” – “Build a portfolio of real project work 鈥� your most valuable asset when applying for jobs or graduate programs
• Study in a program that tracks the rapidly changing game industry and adapts its curriculum accordingly, including AI integration, iterative design methods, and critical evaluation of emerging technologies

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What Can I Do After Graduation?

With your B.A. in Games and Interactive Media, you can pursue graduate education, industry certifications, or begin your career:

• 聽Game narrative designer and writer
• 聽Content creator, streamer, and media producer
• 聽Game journalist and critic
• 聽Esports caster or commentator
• 聽Community and social media manager
• 聽AI-assisted content and media producer
• 聽Marketing and communications specialist
• 聽UX researcher and player experience analyst
• 聽Media editor and production coordinator
• 聽Game publisher and audience development specialist
• 聽Quality assurance and game testing